Perceived Value – Branding
Personal Perceived Marketing Value – Branding
Recently I attended an in-service provided by my local Chamber of Commerce. The speaker was in the business of company branding. I enjoyed his discussion on how to think about making yourself special or unique. In his explanation, he used the analogy of two pennies. He asked, “What if you were shown two pennies and were told to choose one to keep for yourself?” He then stated that, neither one of them were rare or special in any way. Since both were pretty much the same in appearance and value, it would probably be a complete toss-up on which one you choose. Right! He then proceeded with the following. “But what if you were told that one of them came from the pocket of President John Kennedy? Would you be more likely to choose that one?” As we can see, that new bit of information adds a new dimension to one of the coins. In the words of the presenter, that penny now has an increase in perceived market value.
The in-service was directed toward business owners and developing an image for their business. This illustration caused me to think about job seekers and what they provide potential employers. If we are in job search, what do we present to employers that increases our PERCEIVED MARKET VALUE? I believe part of that can come from looking at the value we bring to an employer. That can come in many forms. One form is what I call the “HOW” of what you do. I described this in a post I made earlier titled “Selling Yourself In Job Search” where I talk about creating that uniqueness. Other areas that can be effective, is looking at what you bring that provides a CONNECTION between the company and the customer, what do you bring as a product and what SERVICE can you provide.
In our efforts to find employment or develop our business, it is important the perception that others have about us. What are you doing to generate your perceived market value? Hopefully, you’re creating a good one!
